To ensure considerable return from your blogging efforts, your blogging strategy must have direction. Here, the blog team of Digital Solutions, Bangalore, lists some guidelines to make your blogging successful in bringing leads.
Define your audience
If you want to bring about conversion from your audience, you must have a good comprehension of them. What are the pain points of your prospective buyers? What are their concerns? Your blogs must be providing a solution to them. For this, you’ve to find the intricacies of your buyer personas. Define the audience you’re addressing in your blogs.
Focusing on keywords
Your blogs are readable, current and informative, but what use if nobody finds it on the net? To help people find your blog on the net, you’ve to identify the specific keywords your desired readers will type in Google search box. You may use long tail keywords initially. When you gather momentum in traffic, you can use short tails too.
Optimize your blog titles
Blog titles must be catchy and, at the same time, instilling interest in the customers. Researchers say the catchy words are “no”, “without,” “stop,” “kill,” “fear,” “dark,” “bleeding,” and “war.” The title-words “smart,” “surprising,” “history,” “science,” “hacks,” “huge,” “big,” and “critical” also make blogs viral.
The number of blogs uploaded daily to Internet must be an incredible one. In this crowd, your blog has to stand apart.
This isn’t to say that you can’t cover topics that others have already tackled, but rather, you should find a way to put a unique spin on it. Don’t write what has already been written.Now there’re tools like BuzzSumoto find types of content which performs best for your vertical. You can reveal the findings of a new survey or view a subject in a different angle or put forward an innovative solution.
Frequency of blogging
You may post a blog every other day. This will lead to more traffic to your website. Meanwhile, maintain quality too.
Take care you provide the freshest and most credible information in your blog. Remember, people are wary of information online. When you claim to give a new information, your reader may do a little googling to confirm it.
Make it colorful
Don’t be satisfied with text-only blogs. You may add videos, infographics, contests, quizzes, cartoons, etc. This will help you to engage different types of customers.
The main aim of your blogging is getting leads. So always be careful to add appropriate Call to Action buttons at the end of your blog. You may also ask your visitors to subscribe to your email newsletters too.
Leave a comment
You must be logged in to post a comment.