Current minds of customers seeking Movie & Soap
Movie goers now select movies to see in the afternoon by searching in their smartphone browser. They book the seats through their smartphones too. App in their smartphones will alert them to watch their favorite program in TV too. Social media including YouTube have a tremendous influence on the decision-making process of your audience.
In this scenario, how you, as movie or TV show maker, afford to neglect digital marketing? In other words, building a digital marketing strategy for your TV shows is highly essential. But how to go about it?? Just read on.
Focus on eminence of your entertainment product
Luckily, your entertainment product is a content gold mine. This will immensely help in crafting an effective content marketing strategy for your upcoming film or TV show launch. So content development for cinemas, TV shows, TV serials, realty shows, music programs, etc., are not much difficult as for other products. Below is a video of ‘Britain’s Got Talent’ season 2015 to give you an idea of what level of content makes people glue to their screen.
Our Way of working to make your product popular
Digital Solutions, an innovative movie and TV show marketing company based in Bangalore, can apply the following strategies to market your entertainment product.
Reach people via social media
Firstly, we will find something remarkable that inspires continuous conversation in social media. What is worth talking about your film or TV show? This we will find out and highlight in social media and YouTube.
To seed your trailer online to generate interest, we will use pre-roll video ads. They’re inexpensive too. With the help of TubeMogul, we will put your trailer before related videos on YouTube, IMDB, Vimeo, etc. It’s a call to action to visit your movie’s or TV program’s Facebook page or a game about it. We will also conduct a competition to win free tickets or prizes. Viewer will be inspired to visit your website and see the full trailer.
Testing at all stage
We will see to it that your trailer carries a good seeding strategy and ultra-share-able to make your movie a blockbuster. Trailer must offer an emotional extreme to the viewer, then, be sure, it’ll go viral. If it is not getting viral then we will ensure a complete revamp of our video ads and try it again in similar fashion.
We’ll first upload your video not to YouTube but on the homepage of your film or TV program. Your visitors will be excited to share your website. After a stipulated time, we’ll seed your video trailer onto YouTube. Well also promote it through pre-roll ads, YouTube playlists, AdWords, and so on.
We will keep your timeline lively with photos and videos. We will make two to three updates per day. We’ll also manage your product in YouTube, Facebook and Twitter. This is vital because you are not alone in the race. There are multiple competitors with even better content is there to surpass you. Hence formulating a position of your soap or movie in minds of customer is of the paramount essence.
I will explain our social media strategy for Short-films and TV shows in my next post.